Rolex – A philosophy of excellence

 

Rolex watches are designed and built to last. Hans Wilsdorf instilled a philosophy of perpetual excellence on which the brand has forged its reputation

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by @Samme Gon

Immortal style

The Datejust's persevering through style make it in a flash conspicuous. The trademark state of the Oyster case, the 18 ct gold fluted bezel, the Cyclops focal point over the date and the five-piece interface Jubilee arm band - extraordinarily made for the model - all added to making this watch a work of art.

Today the Datejust is accessible in three sizes: 31, 36 and 41 mm. Every variant accompanies an enormous determination of dials in various tones, completions and materials. They incorporate precious stone set or mother-of-pearl dials as well as Jubilee, palm and fluted laseretched themes, which are applied to a conventional sunray finish for an especially complex impact, elite to the Datejust.

With a choice of bezels – smooth, domed, fluted or set with diamonds – the Datejust can perfectly reflect the personality of its wearer. The emblematic fluted bezel is always crafted from 18 ct yellow, white or Everose gold. The bezel can be partially or fully set with diamonds. The brilliant-cut diamonds are carefully selected by in-house experts. Rolex’s gem-setters then take over, setting them by hand to reveal their unique beauty. 

Depending on the version, the Datejust is fitted with a Jubilee, Oyster or President bracelet. Supple and comfortable, the five-piece link Jubilee bracelet was specially designed for the launch of the Oyster Perpetual Datejust in 1945. The particularly robust Oyster bracelet has broad, flat three-piece links and remains the most universal bracelet in the Oyster Perpetual collection. The prestigious President bracelet and its three semi-circular links is exclusively available on 18 ct gold versions of the Datejust 31. 

THE IDEAL EVERYDAY WATCH

The Datejust presented a schedule showing the date through a circle in a window at 3 o'clock, an advancement that later became broad. In 1953, the Cyclops focal point was added to the gem, amplifying the date for simple perusing. Its immediately conspicuous, trademark domed shape has turned into a particular element of the watch.

Rolesor, the mix of gold and Oystersteel on a Rolex watch, has been a mark component of the brand beginning around 1933, when the name was enlisted. It is a favorable gathering of two metals: one, honorable and valuable, alluring for its brilliance and dependability; the other, profoundly erosion safe, known for its solidarity and its unwavering quality.

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